‘Above the bias’ initiative to improve diabetes stigma

Abbott has released key findings from a large study alongside a short video to highlight how everyday comments affect people living with diabetes as part of a campaign called ‘Above the bias’. The initiative builds upon efforts by several diabetes organisations, patient advocacy groups, and experts that continue to work to reduce stigma about diabetes and help others see the world from the perspective of someone living with the disease.

Data from the survey of more than 2,600 people living with diabetes across eight countries, including Ireland, highlight the potential for suboptimal care due to the shame and stigma around their condition. Results show that:

• 40 per cent of people living with diabetes around the world have skipped or missed a doctor’s appointment due to
  shame or stigma.
• 80 per cent of people living with diabetes in Ireland believe there is stigma associated with their condition.
• 36 per cent in Ireland have avoided sharing their diagnosis with family or friends out of embarrassment or concern.
• 67 per cent in Ireland say they have seen inaccuracies about diabetes in the media and on TV shows, movies, and social media, while 83 per cent wish there was a better representation of living with diabetes in the media.
• Almost 70 per cent of people globally believe supportive comments from others can significantly boost their motivation to manage their condition.

Patients and nurses can learn more about the campaign and watch the film at www.abovebias.com.

Authors