This World MS Day (30 May) a powerful new campaign is set to light up cinema screens across Ireland. It aims to bring vital awareness of multiple sclerosis (MS) to a wider audience. The nationwide initiative, developed by MS Ireland, features a powerful 30-second advert designed to highlight the journey to diagnosis for people living with MS.
The campaign will run for six weeks and reach audiences in major cinema chains including Odeon, IMC, and Omniplex, as well as independent cinemas, covering a total of 83 locations nationwide. The advert offers a portrayal of the everyday realities of living with MS, aiming to promote understanding and connection.
The campaign also shines a light on the personal experiences of individuals living with MS, sharing their stories to offer an authentic perspective on the condition.
Viewers are encouraged to visit the MS Ireland website at www.ms-society.ie/ to learn more about MS and how they can support the MS community.
This campaign was funded by a sponsorship from Novartis Ireland which had no input to the content or design.
