Sign up now for ease of access to The Medical Independent, Ireland’s most frequently published medical newspaper, delivering award-winning news and investigative reporting.
Established in 2010, along with its sister publication The Medical Independent, our stated aim is to investigate and analyse the major issues affecting healthcare and the medical profession in Ireland. The Medical Independent has won a number of awards for its investigative journalism, and its stories are frequently picked up by national digital, broadcast and print media. The Medical Independent is published by GreenCross Publishing.
Address: Top Floor, 111 Rathmines Road Lr, Dublin 6
Tel: 353 (01) 441 0024
GreenCross Publishing is owned by Graham Cooke.
The campaign was expected to have cost approximately €730,000 in total for 2017, according to figures supplied to this newspaper at the end of last month.
This figure covers media placement for the year, campaign evaluation, promotional and creative materials.
The HSE spent over €1.18 million on the campaign in 2016, €1.43 million in 2015 and €895,676 in 2014.
‘Little Things’ was launched in October 2014.
“There are plans to continue the campaign in 2018; detailed planning and funding amounts for 2018 HSE campaigns are currently being finalised,” an Executive spokesperson told the <strong><em>Medical Independent</em></strong> (<strong><em>MI</em></strong>).
“The campaign, developed in conjunction with mental health experts, showcases a selection of the #littlethings that are proven to protect and help recover good mental health and wellbeing,” said the HSE spokesperson.
“[Things] like keeping active, talking about problems, connecting with others going through difficult times, drinking less alcohol, eating and sleeping well.”
A dedicated online information resource, www.yourmentalhealth.ie, was developed as part of the campaign, with the support of National Office for Suicide Prevention (NOSP) and 35 funded partner organisations.
According to the spokesperson, since the campaign began in late 2014 the aforementioned website has received more than 600,000 visitors, with over 1.6 million page views. Approximately, 60,000 people have liked the Facebook page and the campaign has more than 8,000 followers on Twitter.
“There has been approximately a 30 per cent increase in calls to the Samaritans’ free-to-call 116 123 helpline,” they added.
The ‘Little Things’ campaign addresses key objectives within Connecting for Life, Ireland’s national strategy to reduce suicide, “and it is expected that a version of the campaign will continue in line with that strategy until at least 2020”, said the HSE spokesperson.
New GPs should be prepared for the practicalities and business aspects of running a practice, according...
There was almost a three-fold increase in the number of new post applications made to the.
The ICGP is examining alternative pathways for entry into general practice training as part of efforts...
In December, the HSE released part of an external review into the case of 'Brandon', a...
The evidence on doctor burnout “should scare us and concern us”, the Director of the RCSI...
A review of public health governance structures and addressing “longstanding” IT infrastructure...
Leave a Reply
You must be logged in to post a comment.