Sign up now for ease of access to The Medical Independent, Ireland’s most frequently published medical newspaper, delivering award-winning news and investigative reporting.
Established in 2010, along with its sister publication The Medical Independent, our stated aim is to investigate and analyse the major issues affecting healthcare and the medical profession in Ireland. The Medical Independent has won a number of awards for its investigative journalism, and its stories are frequently picked up by national digital, broadcast and print media. The Medical Independent is published by GreenCross Publishing.
Address: Top Floor, 111 Rathmines Road Lr, Dublin 6
Tel: 353 (01) 441 0024
GreenCross Publishing is owned by Graham Cooke.
You are reading 1 of 2 free-access articles allowed for 30 days
A spokesperson for the Authority said it would be engaging in “two advertising campaigns from November 2018 to January 2019”. One of the campaigns will focus on lifetime community rating.
“The first campaign will focus on those without health insurance, with an aim of encouraging them to consider current or potential future requirements in regard to private health insurance that they may require. Since the introduction of lifetime community rating, late entry into the market may result in premium loadings being applied,” said the HIA’s spokesperson.
“The second campaign aims to encourage policy-holders to actively review their current health insurance before renewing. The budget for these campaigns is circa €600,000 in total.”
Last year, the HIA spent €537,049 on advertising, and €266,700 in 2016, the HIA’s spokesperson told the <strong>Medical Independent</strong> (<strong>MI</strong>). The Authority will disclose its total advertising spend for 2018 when it publishes its Annual Report and Accounts in July 2019.
“Part of the HIA’s role is to provide information and awareness to consumers to help inform and deepen their understanding [of the] private health insurance market. Advertising campaigns across print, radio, TV and digital media represents one element of the HIA’s communications campaign to help inform the public,” outlined its spokesperson.
They added that the HIA “will continue to review any further advertising campaigns that would benefit information regarding the private health insurance market to consumers”.
The numbers of people with private insurance had increased to 2.17 million, or 45 per cent of the population, as of 31 December 2017, according to the Authority’s annual report.
The HSE has not sought funding from the Department of Health to meet the community service...
The national screening advisory committee (NSAC) is progressing “the development of a methodology...
The ICGP is examining alternative pathways for entry into general practice training as part of efforts...
In December, the HSE released part of an external review into the case of 'Brandon', a...
The evidence on doctor burnout “should scare us and concern us”, the Director of the RCSI...
A review of public health governance structures and addressing “longstanding” IT infrastructure...
Leave a Reply
You must be logged in to post a comment.