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HSE officials attended €3k ‘storytelling’ seminar

The HSE Leadership Team attended a “storytelling session” provided by a specialist communications firm last October, according to information released by the HSE through Freedom of Information legislation. The cost of the workshop was €3,200, according to information supplied to the Medical Independent (MI).

The workshop on storytelling and narrative development skills was delivered by Mr Graham Singleton, Managing Director of Make Yourself. The corporate training company specialises in “presentation, influencing and negotiation skills”. It has worked with clients such as Google, LinkedIn and The Guardian.

A HSE spokesperson told MI that the workshop was designed to provide the techniques required for “effective storytelling” to help the HSE “improve its ability to communicate effectively the story of the developments taking place across the health services”.

According to the HSE, communications training for the Leadership Team is largely provided by the HSE National Communications Division. However, “from time to time” it engages “external experts to provide specialist training”.

The 16-person Leadership Team is headed by Director General Mr Tony O’Brien and comprises of National Directors across the Executive’s various divisions.

Its spokesperson did not confirm if all of the HSE’s Leadership Team were in attendance.

*See tomorrow’s Medical Independent – hard copy and online – for an extensive feature on communications/public relations expenditure within the HSE, hospitals and hospital groups

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