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A talk with … Tara Prendergast

The Medical Independent talks with The Biscuit Factory founder and serial entrepreneur, Tara Prendergast

The Biscuit Factory is the brainchild of serial entrepreneur Tara Prendergast. It is an online membership community for creative people who want to make a living from what they do and feel proud of what they put out there. Well known in the creative space in Ireland for her Ted Talk, The Creative Revolution, Tara has spent the last five years committed to empowering Irish makers and designers to reach a whole new audience online. The Biscuit Factory facilitates a space to teach, motivate and support each and every member through its community page and library of trainings that offer continuous resources to run a business. Recently, Tara launched The Biscuit Marketplace – an online market to showcase the talent the country has to offer, and crucially help creatives survive the economic fallout from Covid-19.

Bronze and Turquoise Beaded Earrings, by BessEarrings

What is your proudest accomplishment?

In 2017, I stood on the TEDX stage and talked about my vision for the future of artists. I talked about how we need to work with educational bodies to provide training and support specifically for the creative business owner. In 2019, I partnered with Trinity College Dublin to assist in the building and delivery of the post-graduate programme, Creative and Cultural Entrepreneurship. In 2019, I also partnered with local enterprise offices in Dun Laoghaire to run a six-month online incubator programme for creative businesses, taking them from zero to online sales in six months. I am proud that I have a ‘big’ vision, I stand behind it and execute on the things that get me closer to it, every day.

Fiery Polka Dot Merino Wool Shawl; Golden Petals Merino Wool Shawl, by
Caraliza Designs

If you weren’t doing what you do, what do you think you would have done?

As a serial entrepreneur I have done a lot and that journey brought me to where I am supposed to be, right now. I opened my first business at 19 after quitting art school and 25 years later I am still creating solutions to problems. Now I run an online business school for creatives called The Biscuit Factory and a platform The Biscuit Marketplace that specialises in selling Irish creative work. What would I have done if not this? I can honestly say all paths led me here but if I had to choose another career, it would probably be a chocolatier… hang on, a professional chocolate-eater, yup, that fits better.

Tiny Nesting Bowls, by Cora Cummins Ceramics

What’s the biggest perk of being in your profession?

Being surrounded by creative people and their work every day is top of my gratitude list. Also, because I work from home and with a virtual team, I have huge flexibility in balancing a young family and my work. I also get to be completely me. What does that mean? I have nobody to answer to, I create my own path, lean into my quirks and celebrate just being myself, always.

Malachite and Heart-Leaf Seedpod Pendant, by Caraliza Designs

What is your dream project?

My dream project is to be around a table with people a lot smarter than me, to build the solutions for businesses I can see in my mind.

What are you working on now?

I am currently working on a new podcast Bite The Biscuit Podcast -The Creatives Guide to Entrepreneurship, which will be released in June, a week-long online business bootcamp ‘Create a Marketing plan in four days’ (also kicking off in June), and a six-week online programme, ‘The Happy Profitable Creative’, which will launch in September. We have also just launched The Biscuit Marketplace — the most stylish place to buy Irish creative work.

Treasure Me — Amethyst Textured Silver Cuff Bracelet by Caraliza Designs
— Handcrafted Fine Jewellery and Luxurious Merino Shawls

What motivates you?

Seeing the direct impact of my work. The hundreds of emails and messages I receive every month from our community members sharing their wins, owning their actions and getting results. Students are quitting their 9-5 jobs to follow their passion and feel confident doing that. Community members feel supported and understood. Members leaving our school and going from strength-to-strength with what they have learned. Sometimes it feels wrong to even call my work, ‘work’. It is bigger than that. As I said earlier, it is what I am here to do.

Best piece of advice you have received?

Done is better than perfect.

Glorious Iris, by Pat Flannery

Who were the major influences in your life growing up?

My parents. My dad is an amazing man who loved nothing more than setting up new businesses and providing value for his customers. We were taught at a young age how to treat people and to always go over and beyond to ensure customer satisfaction. My mum was the kindest person I knew. She always preached how important being kind is and no matter who you talk to or how they are with you, you always keep kindness at the centre. That is one of Biscuits’ core values. Always be kind.

Guilty pleasure?

Guinness. It is not often it happens with small kids and obviously not now during lockdown, but when we can, myself and my husband like nothing more than to go to The Blue Light in Stepaside and sit with a pint of Guinness, listen to music and take in the view.

What book changed your life?

The Untethered Soul by Micheal A Singer.

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